The Client: Kraan Footwear
Kraan is an emerging footwear brand in India, known for its premium yet affordable range of stylish and comfortable shoes. With a growing product catalog that includes formal, casual, and everyday wear, Kraan aimed to expand its digital footprint and reach a wider audience online.
The Challenge: Limited Online Visibility and Sales
Kraan faced significant challenges in driving organic traffic to its website and converting visitors into customers. Key issues included:
- Low Search Engine Rankings: Kraan’s website was not optimized for search engines, resulting in poor visibility for relevant footwear-related keywords.
- Underutilized Content: Product pages lacked SEO-friendly descriptions, and the website had minimal blog or informational content to attract organic visitors.
- High Competition: Competing with well-established footwear brands made it difficult for Kraan to stand out online.
The company needed a cost-effective, long-term solution to increase its search engine visibility, drive organic traffic, and grow sales.
The Solution: SEO Strategy Tailored for E-commerce Growth
Impact Marvel developed a focused SEO strategy for Kraan, addressing both technical and content-related challenges to maximize organic performance.
1. Comprehensive Keyword Research
We conducted in-depth keyword research to identify high-intent keywords that aligned with Kraan’s products and audience, such as:
- “formal shoes for men,”
- “comfortable footwear for women,”
- “affordable casual shoes online.”
These keywords were integrated into product titles, descriptions, headers, and meta tags to improve search visibility.
2. On-Page SEO and Content Optimization
We optimized Kraan’s website with a focus on:
- Product Page Enhancements: Unique, engaging, and keyword-rich descriptions were added to product pages to improve rankings and attract customers.
- Category Pages: Category-level content was optimized to target broader search terms and improve navigation for users and search engines.
- Blog Content: Informational content, such as shoe care tips, style guides, and trending footwear ideas, was introduced to drive traffic for long-tail keywords.
3. Technical SEO Improvements
We addressed technical issues to enhance the website’s performance and user experience:
- Improved site speed for faster loading times.
- Ensured mobile-friendliness to cater to users browsing on mobile devices.
- Fixed broken links and optimized internal linking for better site structure and crawlability.
4. Local SEO Focus
For local relevance, we optimized Kraan’s Google My Business listing and incorporated location-based keywords like “footwear brand in India” to attract local search traffic.
The Results: Improved Rankings, Traffic, and Sales
Within five months of implementing Impact Marvel’s SEO strategy, Kraan Footwear experienced measurable and impactful results:
- 130% Increase in Organic Traffic: Website visitors from search engines more than doubled, with key product and category pages ranking on the first page of Google.
- 85% Boost in Online Sales: Optimized pages attracted highly targeted traffic, leading to a significant increase in conversions and sales.
- Improved User Engagement: Bounce rates decreased, and users spent more time exploring the website due to better content and navigation.
Client Testimonial
“Partnering with Impact Marvel transformed our online presence. Our products are now ranking on Google, and the increase in organic traffic has directly boosted our sales. We’re finally seeing consistent growth without relying on paid ads.”
Conclusion
Through a customized SEO strategy, Impact Marvel helped Kraan Footwear improve search rankings, drive organic traffic, and increase online sales. By addressing technical issues and optimizing content, Kraan now stands out in a competitive market and enjoys sustainable, long-term growth.
If you’re ready to grow your e-commerce business with proven SEO strategies, let’s get started!