Transparent pricing guide · India
What does a performance marketing agency cost in India?
The useful answer separates agency management, advertising media, production, software and one-time implementation. Here is exactly how Impact Marvel prices that stack.
Quick answer
Impact Marvel performance marketing starts at ₹50,000 per month plus GST.
At 18% GST, the starting monthly invoice is ₹59,000. Advertising media spend is separate and paid through the client's platform billing profile. Production, shoots, influencers and third-party software are added only when the written proposal includes them.
Monthly agency cost = management fee + approved recurring add-ons + GST. Total marketing investment also includes media spend and any separately approved production or software.
This is Impact Marvel's published pricing—not a claimed average for every Indian agency. Different quotations often describe different responsibilities, so comparing only the retainer can be misleading.
Published prices
What our current services cost
| Service | Billing | Before GST | At 18% GST | Usually separate |
|---|---|---|---|---|
| Growth partnership | Monthly | From ₹50,000 | ₹59,000 | Ad spend and separately approved external costs |
| Website redesign + CRO | One time | From ₹50,000 | ₹59,000 | Ongoing CRO after the project |
| Ongoing CRO management | Monthly | From ₹30,000 | ₹35,400 | Major redesigns, new builds and third-party tools |
| Shopify storefront build | Project | Scope-based quote | Shown in proposal | Apps, subscriptions and work outside the signed scope |
| Ecommerce SEO | Monthly or project | Audit-based quote | Shown in proposal | Paid links, media spend and unapproved software |
“From” is a real starting price, not a promise that every account has the same scope. The quotation confirms deliverables, exclusions, GST, payment timing and any negotiated commercial condition before work begins.
For the difference between a one-time conversion project and ongoing optimisation, read the ecommerce CRO cost guide.
The complete budget
Five numbers can sit behind one agency quotation.
Paid to Impact Marvel
- Monthly management fee
- Approved creative or implementation add-ons
- One-time CRO, tracking or storefront work
- GST shown separately on the invoice
Paid outside the agency fee
- Meta, Google or other media spend
- Photography and video shoots
- Influencer or creator fees
- Shopify apps and third-party software
Google states that the account's payments profile identifies the person or organisation legally responsible for advertising costs. Impact Marvel therefore prefers the client to retain its own billing profile and account access while the agency works through granted permissions.
Scope drivers
What can make the fee higher than the starting price?
- More markets, channels, catalogues or advertising accounts to operate.
- A larger creative-production requirement rather than strategy and briefs alone.
- Landing-page design, development or Shopify implementation inside the engagement.
- Tracking repair, server-side integrations or data reconciliation beyond normal setup.
- Higher managed spend that materially increases the operating and reporting workload.
- Email, retention, automation or other services added to the signed scope.
A higher fee should correspond to an identifiable responsibility. If a quotation rises, ask which deliverable, workload or commercial risk changed.
Common commercial structures
Retainer, percentage or hybrid: judge the incentive as well as the number.
| Model | How it works | Question to ask |
|---|---|---|
| Fixed retainer | A defined monthly fee for an agreed operating scope. | What output or responsibility changes if spend increases? |
| Percentage of spend | The fee rises as advertising media spend rises. | Does the agency earn more before business economics improve? |
| Hybrid | A base fee plus a spend-linked or outcome-linked component. | Is the variable component tied to a result the business keeps? |
| Project fee | A one-time price for a defined build, redesign, audit or implementation. | What is the acceptance criterion and what happens after delivery? |
Impact Marvel uses a written quotation that can combine monthly and one-time services. Services can be selected independently; a CRO or Shopify project does not require a growth partnership.
Quotation checklist
Compare the work before comparing the fee.
- 01
Separate the four budgets
Write down management, media, production and software as different numbers.
- 02
Mark who implements
A recommendation is different from design, development, creative production or tracking repair.
- 03
Confirm account ownership
Your business should retain access to advertising, analytics, storefront and customer data.
- 04
Define the business signal
Agree whether the team will judge placed orders, delivered revenue, qualified leads or another commercial outcome.
- 05
Read exclusions and payment terms
Confirm GST, advance percentage, notice period, revision limits and every separately billable item.
Clear quotation
- Named services and deliverables
- Billing type for every line
- GST and first payment shown
- Exclusions and ownership stated
Unclear quotation
- “Digital marketing” as one line
- Media and fees mixed together
- Production assumed but not written
- Success promised without a measurement definition
Frequently asked questions
Performance marketing pricing in India
How much does Impact Marvel charge for performance marketing in India?+
Impact Marvel growth partnerships start from ₹50,000 per month plus 18% GST. At the starting fee, the invoice is ₹59,000 including GST. Advertising media, separately approved production, shoots, influencers and third-party software are not included unless the proposal explicitly says otherwise.
Does a performance marketing agency fee include ad spend?+
Impact Marvel separates the management fee from advertising media spend. The client remains responsible for the platform billing profile and pays Meta, Google or another approved media platform separately. This keeps media costs visible and preserves client ownership of the account.
How much ad spend should a D2C brand start with?+
There is no responsible universal minimum. The budget should follow the product margin, price, conversion rate, customer acquisition target, market size and amount of creative learning required. Impact Marvel confirms the recommended media budget after reviewing the economics and existing account data.
How much does website redesign plus CRO cost?+
Impact Marvel website redesign plus CRO projects start from ₹50,000 plus GST as a one-time engagement. Ongoing CRO-only management starts from ₹30,000 per month plus GST. Store complexity, traffic, templates and implementation requirements can change the quote.
Is the advance percentage fixed?+
One-time projects default to 100% advance, but the advance percentage can be set manually in the quotation when different milestones are agreed. The accepted quotation records the exact amount due before work begins.
Can an agency guarantee ROAS before starting?+
A precise ROAS guarantee before reviewing the account, economics, fulfilment and conversion data is not credible. A proposal can define scope, operating cadence and measurement, but performance remains affected by the offer, market, inventory, creative, website and customer behaviour.