Selected work

The numbers live here. So does the context.

Every story includes where the business started, what changed, what happened, and what we would tell you honestly.

Intrici InteriorsLuxury interiors · Gurugram

₹1,793 → ₹455

cost per qualified lead

We narrowed the audience to people who could actually buy, then chose lead quality over the cheapest possible result.

The honest context: Cheaper leads were available. They were not better buyers.

AmaraaFashion D2C · India

₹67.71L

revenue across 90 days

A clearer offer, much more creative testing, and daily attention turned an early growth signal into a repeatable system.

The honest context: The peak month was ₹28.53L; we publish the raw numbers, not an inflated multiple.

BareNueIntimate wear D2C · India

3.54×

verified return on ad spend

The system learned from orders that were actually delivered and paid for, not every order placed.

The honest context: The earlier 5× growth claim is not verified, so it is not used here.

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