Paid acquisition
Meta and Google campaign planning, launch, testing, budget allocation and ongoing optimisation.
Performance marketing agency · India
Performance marketing for D2C brands that need real, accountable growth.
Impact Marvel connects Meta and Google Ads, creative testing, CRO, Shopify and analytics into one growth system—measured against qualified leads, delivered orders and revenue your business can keep.
Engagements from ₹50,000/month + GST. Ad spend is separate.
The direct answer
What should a performance marketing agency actually own?
A performance partner should own the connection between traffic, message, customer journey and commercial outcome. Buying ads alone is not enough. The campaign, creative, landing experience, tracking and next experiment must learn from the same source of truth.
Included capabilities
Every lever works toward the same business result.
Creative performance
Angles, briefs and a testing rhythm built around what the audience responds to and what converts.
Conversion optimisation
Landing pages and store journeys improved to remove the friction between interest and purchase.
Measurement
Tracking and reporting connected to qualified leads, delivered revenue and the commercial metrics that matter.
Retention inputs
Where included, campaign learning flows into email, remarketing and repeat-purchase journeys.
Accountable management
A clear roadmap, documented decisions and a team responsible for what happens next.
The first 90 days
Diagnose first. Build the system. Scale what survives the data.
- Days 1–14
Diagnose
Review the offer, unit economics, customer, tracking, campaigns, creative and conversion journey.
- Days 15–30
Build and launch
Prioritise the clearest opportunities, prepare the campaign system and launch with clean measurement.
- Days 31–60
Test and improve
Study traffic quality, creative response, conversion behaviour and real revenue signals.
- Day 61 onward
Scale
Move investment toward proven combinations and continue improving conversion and retention.
Verified outcomes
The number and the context belong together.
₹1,793 → ₹455
cost per qualified lead
Intrici Interiors · Luxury interiors · Gurugram
Cheaper leads were available. They were not better buyers.₹67.71L
revenue across 90 days
Amaraa · Fashion D2C · India
The peak month was ₹28.53L; we publish the raw numbers, not an inflated multiple.3.54×
verified return on ad spend
BareNue · Intimate wear D2C · India
The earlier 5× growth claim is not verified, so it is not used here.A useful fit check
Built for founders ready to improve the whole system.
- Your product is already selling.
- You can commit to a structured 90-day programme.
- You want honest measurement, not flattering dashboards.
- You are willing to improve the offer, creative and store—not only increase ad spend.
Questions founders ask
Performance marketing agency FAQs
What does a performance marketing agency do?+
A performance marketing agency connects paid media, creative testing, conversion improvement and measurement to a commercial result such as qualified leads, delivered orders or retained revenue. Impact Marvel manages that system as one accountable team rather than treating every channel separately.
Which advertising platforms does Impact Marvel manage?+
Impact Marvel works across Meta and Google advertising, then connects campaign decisions to landing pages, Shopify journeys, creative production, analytics and retention where those services are part of the agreed scope.
How is performance measured?+
Reporting is tied to the outcome the business keeps. For ecommerce that can include delivered revenue, return on ad spend, blended performance, conversion rate and repeat purchase behaviour. For lead generation it includes lead quality and cost per qualified lead, not only form submissions.
How much does performance marketing management cost?+
Impact Marvel engagements start from ₹50,000 per month plus GST. Advertising spend, production and third-party software are separate. The exact scope and investment are confirmed after a fit call and account review.
Is Impact Marvel suitable for an early-stage D2C brand?+
The service is designed for brands with a product that is already selling and a founder ready to invest in a structured 90-day growth programme. A fit call determines whether paid acquisition is the right next step or whether the offer, tracking or store needs work first.
Related growth services
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