Measurement foundation
Conversion actions, values, attribution settings, tag diagnostics, enhanced-conversion eligibility and ecommerce revenue definitions are reviewed before bidding targets are trusted.
Google Ads agency · India
Google Ads management built around intent, product data and conversion value.
Impact Marvel connects Search, Shopping, Merchant Center and eligible Google inventory to the economics of the products being sold. Query demand, feed quality, landing experience and conversion signals are managed as one system.
Managed advertising engagements start from ₹50,000/month + GST. Media spend, feed tools and separately approved production or software are excluded.
The direct answer
What should a Google Ads agency own?
A Google Ads agency should translate search and shopping demand into a measurable commercial system. That includes conversion goals, query and product coverage, Merchant Center health, campaign structure, landing-page relevance, budget allocation and reporting against useful value—not simply increasing clicks or accepting automation without controls. The client should own every Google Ads, Merchant Center, Analytics and Tag Manager account.
What the work includes
Search demand and catalogue economics meet in one account plan.
Search campaign management
Queries, keywords, match behaviour, negatives, ads and landing pages are organised around intent, economics and the action a customer is ready to take.
Shopping and Merchant Center
Product data, approvals, titles, identifiers, pricing, availability and destinations are monitored because the feed determines how retail inventory can appear.
Performance Max governance
Goals, product groups, asset groups, search themes, exclusions, budgets and insights are governed alongside Search rather than treated as an opaque replacement for it.
Landing and product journeys
Ad promise, product information, mobile usability, delivery clarity and conversion friction are reviewed where they limit traffic value.
Profit-aware reporting
Revenue and ROAS are segmented by campaign and product, then compared with returns, margins, blended acquisition and other business outcomes available to the team.
The diagnostic
The Google Ads audit follows the signal from query to paid order.
- Google Ads, Merchant Center, GA4 and Tag Manager ownership and linking
- Primary conversion actions, values, duplicates and bidding eligibility
- Search terms, negatives, match behaviour and wasted-intent patterns
- Merchant Center diagnostics, feed attributes and product disapprovals
- Shopping and Performance Max segmentation, assets and exclusions
- Landing-page relevance, mobile conversion, product margin and returns
How delivery works
A clear sequence from evidence to improvement.
- Days 1–7
Verify accounts and value
Inspect access, linking, goals, historical demand, catalogue health, economics and landing journeys.
- Days 8–21
Repair and structure
Resolve critical measurement or feed issues and build the campaign, product and budget framework.
- Days 22–45
Launch controlled demand capture
Run the approved Search, Shopping or Performance Max plan and examine query, product and conversion quality.
- Day 46 onward
Allocate by evidence
Shift investment toward viable demand and products while improving feeds, assets, landing pages and measurement.
Who it is for
For ecommerce teams with demand to capture and economics to protect.
- Your products or services have evidence of active search demand.
- Your catalogue, pricing, availability and website can be kept accurate.
- You can share margin, return or qualified-lead context for better decisions.
- You want client-owned accounts and controls around automated campaign systems.
Platform references
What the platform actually documents.
These first-party references define the measurement and campaign capabilities behind the scope. They are not evidence of a partner certification or a performance guarantee.
Google Ads: About Shopping adsGoogle explains that Shopping ads use Merchant Center product attributes—not keywords—to determine relevant retail placements.Google Ads: About Performance MaxGoogle documents Performance Max as a goal-based campaign spanning eligible Google inventory and using advertiser goals, feeds, assets and signals.Google Ads: Enhanced conversions for webGoogle documents how consented, hashed first-party data can supplement eligible website conversion measurement.Merchant Center: 2026 product data updateThe current specification update shows why product data and Merchant Center requirements need active maintenance.
Questions founders ask
Google Ads Management for Ecommerce Brands FAQs
Which Google Ads campaign types does Impact Marvel manage?+
Depending on the account and objective, scope can include Search, Shopping, Performance Max, remarketing, Display or YouTube. Campaign types are selected after demand, catalogue, creative, data and budget are reviewed—not included merely to make the channel list longer.
Do you manage Google Merchant Center and product feeds?+
Merchant Center diagnostics and feed quality are part of ecommerce Google Ads management. Implementation can include account linking, product-data corrections and feed governance where access and scope permit. Product information must remain accurate and compliant with current platform requirements.
Should Performance Max replace Search and Shopping campaigns?+
Not as a universal rule. Performance Max can use goals, product feeds and assets across Google inventory, while Search offers explicit query and keyword controls. The right account structure depends on demand, data volume, catalogue, budget and the controls the business needs.
How is ecommerce Google Ads performance measured?+
Campaign and product revenue are analysed with conversion value and platform diagnostics, then reconciled with the business outcomes available—such as paid or delivered orders, returns, margins and blended acquisition. ROAS is treated as an efficiency ratio, not proof of profit.
Can Impact Marvel guarantee first position or a target ROAS?+
No. Ad position and performance change with auctions, competition, relevance, budget, data, website conversion and product economics. The engagement provides structured management and transparent decisions, not a guaranteed auction or revenue outcome.
Free diagnostic