BareNue · Verified case study
Measuring ecommerce ROAS against delivered and paid orders
Why Impact Marvel publishes BareNue's verified 3.54× ROAS against delivered and paid orders instead of counting every order placed.
The commercial problem
What needed to change
For Indian D2C brands, placed-order revenue can overstate performance when COD orders are cancelled, refused or returned. BareNue needed a view of advertising performance that reflected commercially valid orders rather than the most flattering dashboard number.
Included work
What Impact Marvel did
- Connected optimisation decisions to orders that were delivered and paid for.
- Separated placed-order reporting from the revenue quality used to judge the system.
- Published the lower verified figure when a larger historical growth claim could not be substantiated to the same standard.
Recorded outcome
What the evidence shows
The result available for public verification is a 3.54× return on advertising spend, evaluated against delivered and paid orders.
Evidence boundary
How to read this result
Impact Marvel retains 3.54× as the verified public result because its delivered-and-paid measurement boundary can be explained consistently.
What this page does not claim: An earlier 5× growth claim is not used because it is not verified to the same standard. ROAS is not profit, and this result should not be treated as a guarantee for another business.
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