Intrici Interiors · Verified case study
Lowering qualified lead cost for a high-ticket interiors business
How Impact Marvel reduced Intrici Interiors' cost per qualified lead from ₹1,793 to ₹455 while prioritising people who could genuinely buy.
The commercial problem
What needed to change
Luxury interior projects have a long consideration cycle and a high purchase value. A low-cost enquiry is not useful when the person has neither the intent nor the ability to buy. The commercial problem was therefore qualified demand, not the largest possible lead count.
Included work
What Impact Marvel did
- Narrowed audience decisions around people who could realistically purchase a high-ticket interior service.
- Judged lead generation against qualified-lead cost instead of celebrating the cheapest form submission.
- Kept the media result tied to the spend and lead records available for verification.
Recorded outcome
What the evidence shows
The recorded cost per qualified lead fell from ₹1,793 to ₹455. Across the verified record, ₹7.7 lakh in advertising spend generated 736 qualified leads.
Evidence boundary
How to read this result
The figures were checked against the live Meta Ads record available to Impact Marvel on 12 July 2026.
What this page does not claim: This page does not claim that every enquiry became a sale, publish client revenue, or promise that another account will reproduce the same cost. Cheaper leads were available; they were not necessarily better buyers.
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